Uphold is a Web3 financial platform that makes trading and managing digital assets easy for consumers, enterprises and institutions. The Uphold platform offers our customers the ability to move value seamlessly between fiat and crypto as well across multiple blockchain networks. Uphold never loans out customer assets and is always 100% reserved. The company has pioneered radical transparency and uniquely publishes its assets and liabilities in real-time.
These include our unique platform architecture, the largest asset offering, our patented "Anything to Anything" interface, our proven platform APIs, the best-in-class fiat on-ramp for Web3 projects, our self-custody option, our commitment to full transparency, our seasoned blockchain team, our market insights, our trading tools, and our institutional-grade research.
Our communications should be accessible and easy to understand for all.
It’s therefore pertinent that consistency be maintained when using it. Please don’t alter or attempt to recreate the Uphold logo in disregard of the below mentioned guidelines.
We also however use the symbol independently of the wordmark and when deemed more impactful in a given use case. When using the symbol in isolation, it's necessary to ensure that the Uphold brand name has been sufficiently referenced so as to avoid any confusion.
Light background
Dark background
One clear spaces have been developed that shift in size depending on the size of the mark. Everything starts with the logo.
Safe margin
While you can scale the logo as much as you'd like, it should never go below the minimum size requirements stipulated hereunder.
This strategy is ideal when we aim to reinforce the identity and values of Uphold, even when presenting different services or products.
An example of this is 'Uphold Institutional', where, despite being a distinct service, the connection and presence of the Uphold brand are clearly emphasized.
This approach is suitable when the product or service has its own identity but benefits from the recognition and credibility of Uphold.
For example, 'ascent with the balloon' or 'Topper by Uphold' are distinct products that, at the same time, benefit from the reputation of the Uphold brand.
This option is ideal for products or services that need their own identity, but still align with the values and aesthetics of the parent brand.
For example, 'ascent with the balloon' or 'Topper by Uphold' are distinct products that, at the same time, benefit from the reputation of the Uphold brand.
Although different applications require different typographical structures.
Although you can use all caps for small captions, or for visuals, we recommend using all sentence case in most typographic applications.
Think of a book outline; the size, style, and position of type not only inform what order it should be read, but also describe the parent-child relationships of the content.
One clear spaces have been developed that shift in size depending on the size of the mark. Everything starts with the logo.
Here are some examples of typographic pairs that we commonly use on our communication.
This is the underlying structure of all Uphold design, grids help balance your layout, creating the spacing and information organization that will guide customers to the most important visual elements and messages.
As an example, we'll use the square format 1:1.
Keep content aligned with the grid.
Apply the visuals from Uphold assets.
Some items positions may be fine tuned to maintain a visual balance, but only as a final resource, as was the case of this "next" arrow, which goes beyond the grid, but is vertically aligned with the "What the Web3 economy?" text.
Isometric view
Kinetic typography
Halftone effect
Uphold aesthetic mood
Avoid lifestyle images
Duotone effect
Uphold aesthetic mood
Dark overlay 10% -75%
